Trading Places Amsterdam is a vintage fashion store part of the Vintage People conglomerate, known for their curated selection and strong local character.
The collaboration focused on supporting the owner in establishing a new retail concept designed to strengthen the store's commercial performance while introducing a new way for the brand to acquire valuable vintage pieces.
The objective of the project was to assist in the development and implementation of this new concept from the ground up. The work covered concept development, store processes, layout design and team training, to create a more structured and effective retail environment.
The process began with defining the operational foundation of the concept. This included developing in-store processes that guided daily operations, from customer interactions to product presentation. The aim was to create a consistent flow inside the store that would make the experience more intuitive for customers while also supporting stronger sales performance.
Another important part of the project focused on the physical space of the store. The layout and product presentation were reviewed in order to create a clearer navigation flow and highlight key items more effectively.
Alongside these operational and spatial changes, the store team received training in consultative selling and customer experience. Six staff members were trained to approach sales conversations in a more structured and attentive way, focusing on understanding customer preferences and creating a more personal in-store experience.
A significant improvement in store turnover following the implementation of the new retail concept and selling approach — demonstrating how structured operations and staff development directly impact commercial performance.