Trading Places Amsterdam

Trading Places Amsterdam is a vintage fashion store part of the Vintage People conglomerate. They're known for their curated selection and strong local character. The collaboration focused on supporting the owner in establishing a new retail concept designed to strengthen the store’s commercial performance while introducing a new way for the brand to acquire valuable vintage pieces.

The objective of the project was to assist in the development and implementation of this new concept from the ground up. The work covered several aspects of the business, including concept development, store processes, layout design and team training, to create a more structured and effective retail environment.

The process began with defining the operational foundation of the concept. This included developing in-store processes that guided daily operations, from customer interactions to product presentation. The aim was to create a consistent flow inside the store that would make the experience more intuitive for customers while also supporting stronger sales performance. 

Another important part of the project focused on the physical space of the store. The layout and product presentation were reviewed in order to create a clearer navigation flow and highlight key items more effectively. By structuring the way garments were displayed and experienced, the store environment became more engaging and easier for customers to explore.

Alongside these operational and spatial changes, the store team received training in consultative selling and customer experience. Six staff members were trained to approach sales conversations in a more structured and attentive way, focusing on understanding customer preferences, presenting garments with more confidence and creating a more personal in-store experience.

By combining concept development, operational improvements and staff training, the project helped transform the way the store functioned on a daily basis. The result was a more coherent retail concept where customer experience, store layout and sales behaviour worked together to support stronger performance.

These changes ultimately contributed to a significant improvement in store turnover after the implementation of the new concept and selling approach.